Corporate identity plan records, 1997-1998.

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Corporate identity plan records, 1997-1998.

http://www.worldcat.org/oclc/52168723

Collection (01-090)(775 items, 2 lin. ft.; dated 1997-1998) documents the design and implementation of a new worldwide corporate identity and logo for J. Walter Thompson Company. Includes correspondence, memoranda, design examples, presentation boards, 5 color slides, 20 electronic files, and the notebook that introduced the completed new look to the company. The electronic files have been migrated to the Special Collections server. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History. Addition (02-267)(11 items, .5 lin. ft.; dated 1997) consists of 11 mounted pages comprising a presentation entitled "Proposed Revisions to JWT Corporate Identity Proposal." Content includes a worldwide brief and proposals for new versions of J. Walter Thompson's signature and modifications of the JWT logo and typeface.

786 items (2.5 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7648701

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 3 Entities related to this resource.

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

J. Walter Thompson Company. New York Office.

http://n2t.net/ark:/99166/w6qc6zcx (corporateBody)

Founded in NY in 1864. One of the world's oldest and largest advertising firms. From the description of Corporate identity plan records, 1997-1998. (Duke University Library). WorldCat record id: 52168723 ...